The once successful partnership between Kanye West and adidas has reportedly been fully dissolved. The two parties have settled their legal battle.
As spotted on Sneaker News the apparel giant has confirmed that they no longer have any business ties to the rapper. During an third-quarter earnings call a reporter asked for an update regarding the brand’s current ties to Kanye West to which CEO Bjorn Gulden responded “There (aren’t) any more open issues and there is no… money going either way.” The Norwegian businessman went on to add “there were tensions on many issues (but) … both parties said we don’t need to fight any more.”
Kanye West and adidas originally announced their partnership back in 2014 after the “Stronger” performer claimed Nike failed to limited him to only creating sneakers. In 2015 YEEZY Season 1 debuted along his first adidas signature shoe. The Yeezy Boost 350 was a huge success with this model selling over 9,000 pairs in over 10 minutes. His line would go on to produce several iconic sneaker releases including the YEEZY 700, 300, Foam Runner and Slides.
On Oct. 7, 2022 adidas announced they would be ending the line after Kanye West made several antisemitic remarks. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness” a press statement read. Following the split adidas moved to exhaust all remaining YEEZY inventory via their CONFIRMED app and at adidas outlet stores.
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Source: The Urban Daily