KMOJ’S MISSION & GOALS
The current organizational vision of KMOJ is to develop Communities of Color with information and education through the vehicle of mass communication which includes: computer/internet, television, radio, and print journalism. It is the mission of KMOJ to: “Teach Communities of Color media skills that help reinstate the positive affirmative Black image.” The Center for Communication and Development’s philosophy is that through a process of education, collaboration, and grounding in culture and community, it can elevate the way of life of the people of its community. The organization understands the significance of its role as a media resource for the community and recognizes that this role must be nurtured and expanded to support and inform the community with access to knowledge and information. KMOJ’S OVERARCHING GOALS ARE:
- To educate and engage Communities of Color to reinstate the affirmative Black image
- To support and empower Communities of Color in life long learning of it’s traditional and modern cultures, spirituality, and history; and
- To challenge systems, policies, and practices which are anti ethical to the image of Communities of Color.
With initial support from the Minneapolis Public Housing Authority, The Center for Communication and Development (CCD)/KMOJ was born to provide broadcast communications training for African-Americans living in the Twin Cities and serve as an information and communications vehicle for the African-American community as a whole. KMOJ utilized community members as on-air announcers to provide public service announcements, information on resources through local agencies and churches, various social awareness programs, positive entertainment, and provided a forum for discussing issues that affected the lives of and helped improved the lives of African-American people. The founding vision was to “Improve the quality of love and provide positive experiences for residents in the north Minneapolis/St. Paul/St. Paul Sumner-Olson and Glendwood-Lyndale housing projects through entertainment, public service announcements and a forum for discussing issues that affected their lives.”
To meet its communications goals, the Center for Communication and Development was awarded a broadcasting license from the Federal Communications Commission (FCC) in March 1976. On June 22, 1976, KMOJ-FM was created and began operating “on-the-air.” The station call letters, “KMOJ” were inspired by the Swahili word “UMOJA” which means “Unity.” At its birth, the community-based radio station’s 10 mega-watt transmitter was only able to broadcast in the immediate area of the public housing of north Minneapolis, but it wasn’t long before people in south Minneapolis were trying to pick up its signal, and KMOJ was recognized as “The Heart and Soul of the Cities.”
KMOJ has made great strides since its first broadcast. KMOJ has been a training ground for the broadcast industry, involving on-air announcing, public affairs programming, music programming, administration, marketing, production, and management. In addition, the on-air venue has expanded to include comprehensive public affairs programming, and a staple of positive urban contemporary music targeted to the listening audience in the following genres: Rhythm & Blues (R&B), Hip-Hop, Gospel, Reggae, Jazz, and Blues.
As KMOJ has grown, the focus shifted from targeting the African American community to all Communities of Color. As a part of KMOJ’s transition and growth, it is now recognized as “The People’s Station” to signify the broad audience and purpose of empowering the greater community through education and information. The transmission wattage for the station has grown throughout history from its founding 10 megawatts, to 100 megawatts, to 1000 megawatts and to its current 6,200 megawatts. As a result of the increase in power and coverage, KMOJ is now able to provide news, information and entertainment to the entire metropolitan area. The diverse listening base has increased from 87,500 unduplicated listeners per week to an estimated 140,000 per week. KMOJ targets all Communities of Color with the goal of bringing awareness and education to the overall audience, resulting in a more informed community.
CURRENT PROGRAMS & ACTIVITIES
KMOJ maintains two key areas: Training in Broadcast Management and Administration & On-Air Programming through engagement, entertainment, and education. KMOJ programs and activities serve as a “motivator” by drawing together community members who strive to provide a broadcast medium for a community that has been misrepresented in, misinformed by, and not provided access to, by mainstream media entities. KMOJ works towards popularizing and preserving indigenous forms of cultural expression not typically broadcasted by commercial stations. KMOJ values the role we play in training and programming; helping to develop the vision of Twin Cities urban communities by engaging local residents, professional, elected officials, and community activist, etc., in cross-cultural discussions that will engage in a truthful and candid, yet positive approach to discussing and examining Communities of Color from a journalistic perspective.
TRAINING IN BROADCASTING
Central to the mission of KMOJ is to increase the representation of People of Color in Radio Broadcasting. To fulfill this, KMOJ is a training site for the broadcast industry in the areas of: on-air announcing, public affairs programming, music programming, administration, marketing, production, and management through the KMOJ Internship Program. Interns are recruited from the community to include individuals who are participating in an accredited broadcasting program such as Brown College, Dunwoody Institute, Northwestern College, etc; and individuals who have experience in broadcasting or natural skills and talents for radio. Each intern’s skill level is assessed to determine their individualized training needs.
2016 Local Content and Services Report
KMOJ’s overall goal is providing a voice to the community and to be a voice to the community and to prepare upcoming broadcasters. We have partnered with Insight Newspaper to broadcast a joint community two-hour forum; Participated as hosts or emcees for various community events; Regularly update the KMOJ Website to keep listeners and viewers engaged with local and national events.
KMOJ hosts weekly forums with the Superintendent of Minneapolis Public Schools to address the educational needs of the community’s children and parents.
We partner with entities including the Hubbard Broadcasting Company; The Minneapolis Foundation; The Bush Foundation; Northpoint Health and Wellness; Cora McCorvey Health and Wellness Center; Hennepin County; Ramsey County and others.
KMOJ has important relationships with the City of Minneapolis; City of St. Paul; Lynne Crockett; KMOJ’s Community Advisory Board; Insight News, Minneapolis Spokesman Recorder; AARP Twin Cities; Medtronic; University of Minnesota and Summit Academy/OIC. All of these groups and many more help KMOJ to share information with our community in areas including, employment, health, finance, science and legal services.
While it’s not always easy to measure impact, we’ve seen steady increase in KMOJ’s online presence; numbers of people attending community events; and scores of individuals attending employment events, such as those hosted by Summit Academy OIC and others.
KMOJ does not broadcast in a second language; however, listeners of Somali descent for example, are among our core listening base. We closely followed the election of the first Minnesota Somali American to be elected to the Minnesota Legislature. KMOJ plans to continuing engaging and reporting on stories involving the city’s immigrant community calling attention its needs and concerns.
The Corporate Public Broadcasting Grant historically has enabled KMOJ to reach audiences not previously reached; to engage with various non-profits in important partnerships, such as education, immigrant rights; community policing; forming critical collaboratives with Black-Owned newspapers for journalistic help and support; the ability to host forums designed to engage and hear from our constituency on issues and projects most important to them.
Contest Rules and Audience Research
1. Employees of KMOJ Radio CCD, its associated agencies, and their immediate families are not eligible to win.
2. Any and all federal, provincial and local laws apply to allcontests.
3. Winner’s voice or likeness may be used in conjunction with recorded announcements or outside advertising for 89.9 FM. Winners may be recorded and played back on-air, on any of the KMOJ Radio CCD stations.
4. No amount of winning can disqualify you, however listeners can only win any prize just once in a 30 day period.
5. Prizes must be claimed within 30 days of winning unless otherwise noted.
6. Any additional costs related to the prize or incurred as a result of accepting the prize are the sole responsibility of the winner.
7. Prize is awarded as is to the winner only. No substitutions or transfers of prizes permitted.
8. Prize has no cash value.
9. In the case of ballot entry contests; if ballot form is illegible, a new form will be drawn.
10. Ballot must be filled out by actual person entering to win contest. No substitutions. If ballot was filled out by a third person, a new ballot will be drawn.
11. KMOJ Radio CCD may not be held responsible for any technical difficulties, for example studio equipment or phones that result in a potential winner being disconnected on studio lines.
12. KMOJ Radio CCD reserves the right to supplement or change contest rules at any time. The decisions of KMOJ Radio CCD are final.
13. By participating in any contests, entrants agree to be bound by the official rules and regulations of the promotion.
14. KMOJ Radio CCD makes no warranties regarding the safety, condition, or fitness of any prizes awarded, and will not be responsible for any loss, damage or injury suffered by a winner through the use of any awarded prize.
15. KMOJ Radio CCD reserves the right to substitute prizes of equal or greater value; winners do not have any right to substitute prizes.
16. KMOJ Radio CCD will not be responsible for mail that has been lost, damaged, or delayed.
17. Prize winners must be at least 18 years old, unless otherwise specified.
18. Where a prize consists of tickets or a sporting event, concert, movie, play or similar event, KMOJ Radio CCD/ 89.9 FM will not be responsible for cancellation. In that event, the winner must deal exclusively with the promoter of the event.
19. Winners are solely responsible for all taxes, duties, or other costs that may be associated with the winning of a prize.
20. Particular contests may limit eligibility to persons of a certain age, who live in a given geographic location, or who work in a particular job, by way of example. Contestants are responsible for determining whether such eligibility limitations apply to a particular contest or promotion.
21. In its discretion, KMOJ Radio CCD may require winners to sign a release form in order to receive the prize. In such a case, the winner will not be entitled to receive the prize without signing the release.
22. The interpretation of these and all other rules relating to contests or promotions sponsored by KMOJ Radio CCD is reserved exclusively to KMOJ Radio CCD. Its decisions shall be final.
23. Contestants can be disqualified at any time for any reason by the station management.