Usher’s skates in Super Bowl halftime show made by Minnesota company

By FOX 9 Staff

PublishedFebruary 12, 2024 8:56AM

Updated 9:27AM

Super Bowl

RED WING, Minn. (FOX 9) – The roller skates Usher rolled out on during the Super Bowl halftime show on Sunday were made by Riedell Roller, a Red Wing, Minnesota, company. 

Right after the halftime show, Riedell posted a photo of the skates that Usher wore on stage with the caption, “We did that.” 

The skates are called the Flipper’s World Quadz, and they come with a hefty price tag of $1,450. If you want a cheaper option, there is a blue skate in the line that’ll run you $500.

The Flipper’s Quadz by Usher were co-designed by Usher and Liberty Ross, co-founder and creative director of Flipper’s Roller Boogie Palace, and handmade by Riedell Skates.

“Usher and I wanted to create something really special to commemorate this moment. We are so inspired by the roller skate community who are rooted in self-expression and dripping in style and sought out to design roller skates that are a reflection of the culture today. Riedell was the perfect partner and saw the vision and understood the importance of innovation in a sport that has long been underserved,” Ross said in a statement.

Bob Riegelman, president of Riedell, told FOX 9, “I am happy to say that with our nearly 80 years of building high-end quality roller skates, we felt honored to partner with Usher and Flipper’s to focus on innovative designs that no one else in the industry could do to promote and advance the sport of roller skating and continue to make the highest quality product on the market. I am extremely proud of the best-in-class craftmanship that our employees brought this unique skate to life.”

Riegelman noted Usher’s skating performance caused a lot of social media buzz about roller skating and his skates, but it’s too early to tell if it’ll translate to skate sales.